Silka’s newest endorser Sue Ramirez. CONTRIBUTED PHOTO

HOMEGROWN beauty power brand Silka showed women everywhere the sign that their beauty goals are well within reach, at their first live event in three years — the recently-held launch of Silka's #AngSignNaHanapMo campaign.

The event highlighted the importance of recognizing green flags in finding the right beauty partner in the journey to look our best.

Known for affordable high-quality skincare products with its signature alaga, Silka continues to help more Filipinas achieve fairer and brighter skin with Silka Green Papaya Soap with VitaRich Actives.

Green papaya enzymes gently exfoliate dead cells that make skin look dull, while the antioxidant properties of Vitamin E strengthen the skin's protective barrier and improve overall skin condition. Also enriched with D-Panthenol that nourishes the skin, the re-formulated Silka Green Papaya Soap reveals fairer, brighter and softer skin in just seven days — without dryness or stings caused by other harsh products.

"Since it was introduced in 2002, Silka Green Papaya Soap has been gaining acceptance in the market, and it has grown by 200 percent since 2016," shared Jane Co, vice president for Marketing of Cosmetique Asia Corp., the company behind Silka.

During the event, Silka's newest endorser Sue Ramirez was also presented to guests. A talented actress and singer, Sue is well-recognized for her appeal and signature spunk.

In her interview, Sue revealed that she tries her best to go on "self-care breaks" when she sees signs like dullness or dryness on her skin.

After being catapulted to superstardom by her breakout role in the hit series, "The Broken Marriage Vow," her schedule has become incredibly hectic — so she relies on Silka Green Papaya Soap to take care of her skin, to keep it bright and radiant despite back-to-back commitments.

She further added that all women deserve alagang Silka for their skin.